Our Target Markets

Our target audiences are players (our consumers) and casinos (our customers). Each of these has different needs and characteristics.
The 21st century brings with it significant changes in the economy, technology, demographics, and politics which affect the Gaming Industry and its revenues. The internet and other networking technologies have ushered in a Knowledge Economy, revolutionary modes of business management and marketing tools, and a culture accustomed to instant gratification. Also, the changing demographics of the skill-based gamers and their needs cannot be ignored, nor can the changes imposed by regulating bodies.

Players

Even ten years ago, the majority of casino goers were in retirement age with some financial stability. Today, the demographic face of skill-based gamers is ever changing, as casinos are bringing in more women and younger players. The new demographics are both male and female, between 18 and 40 years old, and with enough disposable cash to attend tournaments and/or play in cash games for several days without major winnings. The new players, called the Millennials demand more speed and excitement than ever before.
Despite ever increasing differences from one player to a next, there is one unifying factor for all skill-based game players in that they wish to become more skilled at their game. No matter what their age, sex, or skill-level, all players are attracted to skill-based games such as poker because there are skills involved that could be improved upon. Unfortunately for players that seriously try to see out personalized feedback, most are unable to find or afford such assistance.

Casinos

The Gaming Industry has been using technologies such as closed circuit cameras, customer tracking tools, and counterfeit detection devices in order to improve security and employee productivity and identify and help problem gamblers in an aim to be more Socially Responsible. Casinos are mainly using technology to achieve their business and operational objectives, however, while often overlooking technology’s potential to further increase their revenues. The Gaming Industry has been enjoying high profit margins based on several factors: the mathematical outcome of casino games always giving the house the edge, the ignorance of most amateur players regarding probability theory, the highly addictive nature of gambling, and the pure enjoyment of the games. In a time of global economical turbulences, the arrival of new competitors such as Macau and Singapore, new gaming zones in Russia, and growing enthusiasm in Europe, casinos need to find new means to generate revenue and attract and keep clientele.