Problem Gambling and Social Responsibility

Can capitalism be ethical? Can a business really put into practice social initiatives and be profitable at the same time? One of the most important concerns of every business these days is how to be Socially Responsible. The gaming industry has an infamous reputation of capitalizing on the addictive nature of gambling.

Our services and technological innovations such as Dominic will create a once in a lifetime chance for the whole industry to be more socially conscious by creating a very intimate, caring relationship with players.

For the majority of visitors to casinos around the world, gaming is seen as a time for fun, excitement and socialization. They come to the casinos knowing how much money they can afford to spend, and only spend the predetermined amount. This is not the case, however, for a small portion of people who lose sight of the entertainment value of gaming and feel a compulsion to play. This can lead to varying levels of addiction to one or more forms of gambling.

Although every company is obligated to ensure that its product or service is used appropriately and for the intended purpose, some countries require casinos to address addiction issues with a responsible gaming program, or risk losing their licensing.

In December 2003, the American Gaming Association issued a Code of Conduct for members that require casinos to make reasonable efforts to exclude gamblers at their request, called voluntary exclusions. Many casinos also offer training for their front-line staff on what red flag behaviors staff should look for, and what they should do with their observations and concerns in different situations. Such behaviors include crying or borrowing money, but the majority of long-time gambling addicts are able to hide their addiction so well, they would completely avoid detection through this method. Even if a gambler is displaying obvious red flag behavior, most operators around the world are wary of asking staff to intervene directly. Whilst many display help line numbers, few casinos expect their staff to actively take steps to dissuade a problem gambler from continuing to patronize their casino.