Market Research

Vivital Enterprises had a market research company conduct a survey in several casinos, in Vancouver's lower mainland area, asking the respondents of various age, ethnicity and gender the following question:

“Would you be willing to pay up to $5 to improve or define the mistakes made in your game?” The game in question was various versions of poker i.e. no-limit or limit Texas Hold ‘em.

Survey One

The question was asked to the following people:

- 130 Asian (male and female, age ranging from 19-60)

- 130 Caucasians (male and female, age ranging from 19-60)\

- 30 others (males and females, age ranging from 19-60)

Results:

50% (150) of those surveyed stated that they would be interested in finding out more about how they could improve their game; 40% (120) stated that they would consider it; 10% (30) indicated that they were not interested.

 Survey Two

The same question was asked to the following people.
- 24 Asians (male and female, age ranging from 19-60)
- 16 Caucasians (male and female, age ranging from 19-60)
- 40 others (males and females, age ranging from 19-60)

Results: 42.5% (34) of those surveyed stated that they would be interested in finding out more about how they could improve their game; 47.5% (38) stated that they would consider it; 10% (8) indicated that they were not interested.

 Survey Three

The same question was asked to the following people:
- 32 Asians (male and female, age ranging from 19-60)
- 16 Caucasians (male and female, age ranging from 19-60)
- 32 others (males and females, age ranging from 19-60)

Results:

62% (50) of those surveyed stated that they would be interested in finding out more about how they could improve their game; 28% (23) stated that they would consider it; 8% (7) indicated that they were not interested.

Survey Four

The same question was asked to the following people:
- 40 Asians (male and female, age ranging from 19-60)
- 32 Caucasians (male and female, age ranging from 19-60)
- 8 others (males and females, age ranging from 19-60)

Results:

55% (44) of those surveyed stated that they would be interested in finding out more about how they could improve their game; 35% (28) stated that they would consider it; 10% (8) indicated that they were not interested.

Survey Five

The same question was asked to the following people:
- 96 Asians (male and female, age ranging from 19-60) - 64 Caucasians (male and female, age ranging from 19-60) - 80 others (males and females, age ranging from 19-60)

Results:

53% (128) of those surveyed stated that they would be interested in finding out more about how they could improve their game; 37% (89) stated that they would consider it; 9% (23) indicated that they were not interested.

Survey Final Results

The results of this market research indicate that the majority of respondents were indeed interested in improving their skills to enhance their game. Although they were asked to pay a nominal fee, it did not stop them from wanting to know the results of their games. The “maybe” and “no” category, mostly stated that they needed to know more information on how this method could work.